This week’s Holiday Gift Guide (the second of four) is all about helping you become a better designer and online marketer. You’ll find resources for understanding revenue optimization, reporting, analytics, conversion, usability and information design. We’ve also thrown in a few general resources to broaden your horizons.
As with last week’s Gift Guide, this is by no means intended to be a comprehensive list, but rather a sampling of Topspin favorites. Please chime in with suggestions of your own.
- Beautiful Evidence
– by Edward Tufte
- Google Conversion University
- Google Analytics
- Advanced Web Metrics with Google Analytics
– by Brian Clifton
- Web Analytics: An Hour a Day
– by Avinash Kaushik
- Web Design for ROI: Turning Browsers into Buyers & Prospects into Leads
– by Lance Loveday & Sandra Niehaus
- Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions
– by Tim Ash
- Don’t Make Me Think: A Common Sense Approach to Web Usability, 2nd Edition
– by Steve Krug
- WEB Design: E-Commerce (Icons)
– by Julius Wiedemann
- Taschen’s 1000 Favorite Websites
– by Julius Wiedemann
- Things I have learned in my life so far
– by Stefan Sagmeister
