It’s truly an honor to announce the start of registration for Berkleemusic.com’s newest course, “Online Music Marketing With Topspin”. Registration is open as of today and the course starts January 11th, 2010. “Online Music Marketing With Topspin” covers how to build a direct-to-fan release campaign using Topspin’s tools and is taught by one of our favorite brains in the space, Mike King. See a post Mike wrote about the course on his blog.
Shamal, Gary, Adam, and others at Topspin have been working with Mike and Berkleemusic on this course for many months, and we’re incredibly excited to see its maiden voyage. We’re looking forward to interacting with the students, sharing what we’ve learned from the 200 or so campaigns we’ve been a part of over the last two years, and learning how to improve our software, our techniques, and the course.
Since every student will receive a Topspin account for the band they’re working with, the course will give us a chance to start widening the reach of Topspin’s software. We’ve been working with select partners in a private beta this year, and the Berkleemusic.com students will be the first wider release to the public, in advance of a broader release. We haven’t released the software up to this point because, frankly, it hasn’t been ready. We’ve been using it ourselves all year and know its shortcomings. We’ve been reshaping it to meet our needs and are excited to see how it meets the needs of other marketers, starting with the Berkleemusic.com course.
If you haven’t taken courses at Berkleemusic.com yet I encourage you to give it a go, even if it’s not the Online Marketing Music With Topspin course. Go run through a couple of sample courses. They do an incredible job and if you love learning and playing music as much as I do I’m sure you’ll find yourself doing exactly what I did the first time I went there, thinking, “Hrm…maybe I have time to take a piano course in the evenings…” They do an incredible job and we are honored to have them as a partner and the first people taking Topspin beyond these walls. Thanks to Dave, Mike, and the entire team at Berkleemusic.com for the support!
Online Music Marketing with Topspin is enrolling now, and begins on January 11th. If you are interested in learning more about the course, click here or connect with one of Berkleemusic.com’s Admissions Advisors at 1.866.BERKLEE (US) or 617.747.2146 (International).
congrats. Berklee is an incredibly great school on all levels.