On January 12th the very first “Online Music Marketing With Topspin” course started at Berklee College of Music’s excellent online school, BerkleeMusic.com and right now they’re enrolling for the second run which starts April 5th (next week!).
The first course was very well received and to our joy and surprise enrollment was capped due to popularity. I think I speak for everyone here at Topspin when I say we were proud and excited to see this take off but also *really* nervous. We were honored to work with Berklee to build the class and pleasantly surprised to see so many people sign up. But what if it sucked? It was hard to predict the reaction. We just had to jump in and see how it went.
Also, this course marked the opening of Topspin’s software to a wider audience. We’ll be making Topspin available to marketers more broadly in just a few short weeks, but the Berklee students taking this course are getting first crack at Topspin’s self-serve direct-to-fan marketing and retail platform.
So I’m sure you can understand how we felt when Berklee sent us the following quotes gathered from students in the first-run of the course:
“I’m currently taking the Berklee course and can’t recommend it highly enough, particularly if you are just starting out. The course is very hands on – rather than spend 3 months solely learning theory & context – each week delivers a new topic that you have to apply to your ‘real-world’ project. The instructor is proactive and knowledgeable – add on top of that the open forum nature of the course – you find yourself learning from the real world examples of your fellow students as well.”“I’m still wrestling with the concepts of: pay for download, join the mailing list, get the music for free, making it easy for new visitors to get the music and use it in order to come back for it and how I can compensate other artists if I’m on a membership model – however – that is why I’m taking this course. Which by the way – is the the best decision I’ve made in years.”
“I have had nothing but a positive experience with the online course. In my humble opinion Berkleemusic and Topspin have come together, synthesized a wealth of information, and made it accessible to people across various backgrounds, goals, and experience, which is no easy task.”
“The Online Marketing with Topspin course, Berklee, and our instructor Jason (very inspiring) have been nothing short of amazing and it has capped off an amazing 12 months for me where education and a renewed passion for the ‘new’ industry has made me a better manager (and person).”
“I am 2 weeks away from completing the Online Music Marketing with Topspin course, and have absolutely loved every minute of it!! Best $ I have spent on education in my entire life!”
“I too am in the Topspin course and it’s near amazing… I just wish I wasn’t two weeks behind! So freaking busy with tours and album releases.”
Wow. Thanks sincerely to Mike, Dave, and all at Berklee for giving us a go, to Shamal, Adam, Gary and everyone else at Topspin who made this possible, and to Mike, Jason, and Jason for their dedication to the students. I can’t tell you how happy we are to see people enjoying the course.
If you’re interested in taking the next session better hurry, class starts next week. Click here to sign up!
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