Let’s start today’s post with a marketing success story: Jenny and Johnny, the alter-ego of Jenny Lewis and Johnathan Rice. Their store illustrates how to build the right product for your audience. Check out the deluxe product: CD, digital download, multiple vinyl options, and a cassette (!) version of the album. To quote: “If you want to know how our album sounds on cassette, on top of a piano in laurel canyon, enjoy.” During the recent ticketing pre-order, you could also get the deluxe package bundled with a “his and her” pack of two tickets to their shows. As it stands, all 500 of the deluxe box sets have sold out prior to street date— a huge accomplishment. Congratulations to their team on this success. Head on over to the Jenny and Johnny site to check out the other packages currently available.
Speaking of deluxe products, check out the interesting VIP Tour Package that Jennifer Knapp has created for her fans. For just $69, Jennifer’s fans get a ticket, access to soundcheck and/or a meet & greet, special seating privileges, an autographed tour poster, and more.
Florence + the Machine are also taking advantage of Topspin’s ticketing platform to make special offers available for their US tour dates, including cool merch such as a handmade pewter charm and a signed lithograph. If you spring for the Cosmic Love Meet & Greet, you’ll also get to hang out with Flo herself.
The much-buzzed-about band Hurricane Bells is streaming their new EP Down Comes the Rain (and an excellent first album) from their site hurricanebells.com. The new EP features original songs and diverse covers, including the Shirelles’ hit “Will You Still Love Me Tomorrow.” If you pre-order it today you’ll get their remix album “Ghost Stories” for free.
It’s the last week of Interpol’s pre-order, and that means it’s the last week to pick up their limited edition t-shirt and poster. You’re going to be hearing this album everywhere in September, so you might as well make sure you’re dressed appropriately. While you’re at it, head on over and check out that freaky-cool video, too.
Lastly, don’t forget to sign up for next week’s session of Topspin Training in Santa Monica. For just $50, you get a day of in-app experience and marketing coaching, plus a whole bunch of useful materials (such as our nearly-priceless artist forecasting tool). Lunch and ping-pong are included, so really, what’s not to like? Sign up today and see what you’ve been missing.
Thanks for tuning in. It’s an honor to work with such diverse and inspiring artists. Enjoy the music!
