Last week’s Rethink Music Conference in Boston generated a ton of great discussions about the future of the music business. The conference hosted a wide array of industry leaders and forward-thinking folks from all corners of the music and technology worlds. Shortly after the conference ended, a series of short videos were published, featuring clips of interviews with conference attendees. We wanted to share a couple of these videos, which include some interesting perspectives on marketing music & launching a business (and which also happen to feature Topspin folks).
Topspin co-founder Peter Gotcher on advice for music-business entrepreneurs looking to start a company:
Topspin CEO Ian Rogers on how “social media” breaks down into two types of marketing: artist-to-fan (direct marketing) and fan-to-fan (viral marketing):
