Heavily awarded Mattias Paul, affectionately known around the world as Paul van Dyk, is releasing his sixth artist album Evolution on March 20, 2012. William Morris Endeavor took the reigns on this campaign and built a custom splash page featuring a custom HTML E4M widget and five awesome bundled offers ranging from $8.99 to $49.99. In addition, with the use of Topspin Creative Services’ Download Anywhere tool, what you see on the PVD YouTube channel is a custom-designed banner that launches a Topspin E4M widget in a light box directly on YouTube (HOW-TO). And all the digital download preorders are delivered automatically on the street date.
My friends and I wandered past the Sahara tent last year at Coachella and totally got sucked in to a triumphant preview of Evolution. The album will be released both as a digipak CD and in a rich 180 gram double LP version both of which feature sumptuous artwork that takes the evolution concept one step further focusing on a future Earth where nature and technology collide in unexpected ways. The CD/DVD version contains the 15 track audio version along with a DVD featuring visuals and videos inspired by Evolution.
It’ll be fun for me to hear the studio version after rocking to it live out in the desert last year. Looking forward to Evolution’s arrival!
Topspin features: Custom HTML E4M widget; Digital & physical bundling; Download Anywhere; Automated pre-order
Installed by: Artist Team (William Morris Endeavor + Knicknack)
Get Topspin: http://topspinmedia.com/signup
