Case Studies
Nothing makes us happier than seeing artists achieve success by using our tools. They illustrate the core principles of the Direct-To-Fan philosophy and show off clever, creative uses for Topspin’s technology. We highlight these success stories in our ongoing series of Case Studies. Take a look at the ones below…then take what you’ve learned and go apply it to your own campaigns. Our next Case Study could be about you!
Video: How The Civil Wars Gained Fans & Launched an AlbumThe Civil Wars’ management team discusses how a free album giveaway and an email-collection campaign helped the band successfully launch their first album. This case study was presented live at SXSW 2011. Click here to watch a video. |
Making a Big To-Do With Drive-By Truckers’ Pre-OrderThe kings of alternative southern rock ran a successful direct-to-fan campaign for their eighth studio album. Learn how they used Topspin’s tools to generate 2,300 pre-orders for their new record, with an average transaction value of $35 per order. Click here to read more. |
Melissa Auf der Maur Amplifies Her Fan Base with DTF WorksThe former Smashing Pumpkins/Hole bassist sought to upgrade her online presence and grow her fan-base prior to releasing a solo album. Learn how Topspin ecosystem partner DTF Works helped her build a powerful new website and engage with over 15,000 new fans. Click here to read more. |
Stand By Your Fans: Joe Pug’s Ten Dollar TourSongwriter Joe Pug is a man of the people. After giving away thousands of CDs and free downloads, he offered tickets to his tour for $10 across the board. Learn how Joe super-served his audience and ran a great direct-to-fan campaign through Topspin. Click here to read more. |
Great Artists Doing Good Things for CharityMaking money is important, but giving money to a worthy cause is really special. See how several different artists used Topspin to power charitable campaigns for non-profits, local charities, and social-justice organizations. Click here to read more. |
