The Civil Wars Gain Fans & Launch Album

During SXSW 2011, we hosted a series of live case studies featuring artist managers and marketing professionals. We asked our guests to provide an in-depth look into their direct-to-fan campaigns. This presentation features Nate and Travis Yetton, managers of the country-folk duo The Civil Wars, alongside Nicole Fields from Topspin Pro Services. They discuss how The Civil Wars leveraged Topspin’s marketing tools to capitalize on a free live-album giveaway, build a fan base, and eventually launch an album. Enjoy!

Click here to download a PDF of the presentation slides.