Category Archives: Data

Everybody’s Talkin’

Posted on October 18, 2011 by rafael

Earlier this month Facebook released a new metric called “people talking about this” and everybody’s talkin’. The idea behind this feature is to track current conversations and interactions happening around specific pages. This number basically means the amount of fans … Continue reading →

Posted in Data | 2 Comments

The Unbundling (and Re-Bundling) of Music

Posted on April 18, 2011 by iancr

[photo by Sara in Montreal, from Flickr] Before reading this, please read this blog post from David Pakman which succinctly describes “unbundling” in the music business and what that means for media generally. From David’s post: As digital emerged, the … Continue reading →

Posted in Artists Using Topspin, Data, Presentations | 12 Comments

Case Study: Drive-By Truckers

Posted on October 25, 2010 by bobmoz

Over the past few years, Topspin has powered hundreds of successful campaigns for bands of all sizes.  During that time, we’ve learned a lot about what strategies work best in the direct-to-fan world.  The rules of the new game are … Continue reading →

Posted in Artists Using Topspin, Case Studies, Data, Knowledge | Leave a comment

Pixies + Interpol: A Mutual Admiration Society

Posted on October 19, 2010 by bobmoz

Christina Dunkley (Interpol, 3D Management) and Richard Jones (PIXIES, Key Music Management) are two of the savviest marketers using the Topspin platform. Last weekend their bands headlined the Corona Capital Music Festival in Mexico City in front of nearly 60,000 … Continue reading →

Posted in Artists Using Topspin, Data, Free Music, Marketing | 5 Comments

Marketing with Data

Posted on February 7, 2010 by Shamal

I was honored and excited to present on the topic of Managing, Measuring, and Marketing with Data for the MidemNet Academy last week in Cannes, France. I crafted the presentation to be more of an educational tool, which shares data … Continue reading →

Posted in Data, Marketing, Mmm...Data, Presentations | Tagged , , | 13 Comments