Category Archives: Data

How to turn a YouTube hit into Dollars and Fans

Posted on April 19, 2012 by michele

The following post appears courtesy of Alex Curtis from the Creators Freedom Project blog. Alex did a great data-driven analysis of a YouTube hit by Topspin artist Nicki Bluhm and The Gramblers. During today’s ASCAP Expo panel The Digital Frontier: New … Continue reading →

Posted in Artists Using Topspin, Case Studies, Data, Guest Post | 11 Comments

Direct-To-Fan is NOT a Rich Band’s Game

Posted on February 17, 2012 by iancr

On a panel at SF MusicTech on Monday I made reference to a fact we first published back in 2010: while the split between digital and physical sold on Topspin by number of units is 50/50, it’s 75/25 physical/digital by … Continue reading →

Posted in Data, Knowledge | 5 Comments

Everybody’s Talkin’

Posted on October 18, 2011 by rafael

Earlier this month Facebook released a new metric called “people talking about this” and everybody’s talkin’. The idea behind this feature is to track current conversations and interactions happening around specific pages. This number basically means the amount of fans … Continue reading →

Posted in Data | 2 Comments

The Unbundling (and Re-Bundling) of Music

Posted on April 18, 2011 by iancr

[photo by Sara in Montreal, from Flickr] Before reading this, please read this blog post from David Pakman which succinctly describes “unbundling” in the music business and what that means for media generally. From David’s post: As digital emerged, the … Continue reading →

Posted in Artists Using Topspin, Data, Presentations | 14 Comments

Case Study: Drive-By Truckers

Posted on October 25, 2010 by bobmoz

Over the past few years, Topspin has powered hundreds of successful campaigns for bands of all sizes.  During that time, we’ve learned a lot about what strategies work best in the direct-to-fan world.  The rules of the new game are … Continue reading →

Posted in Artists Using Topspin, Case Studies, Data, Knowledge | Leave a comment