Knowledge is Power

In search of information? These resources will teach you how to get the most out of Topspin. We’ve built a deep library of documentation, and we constantly update our content & publish new material. Whether you’re a fresh-faced newbie or a seasoned pro, there’s always something new to learn. We recommend you start with these links:

But learning how to use Topspin is only the beginning. If you want to succeed, you should understand online marketing, web analytics, and the fundamentals of business strategy. Topspin is a powerful tool, but this knowledge will help you chart a clearer course toward success. To help you learn these skills, we’ve partnered with education professionals to provide a holistic approach to using Topspin (and other tools) for marketing, selling, and building a business.

Our friends at Berkleemusic, the online school for Berklee College of Music, have developed a course called Online Music Marketing with Topspin. Led by powerhouse instructor Mike King, who was recognized as the Best Music Business Teacher by NARIP in 2011, this 12-week course provides deep insight into the strategies, skills, and tools required to market your business online, as well as the tactical training you need to become a Topspin pro. Dozens of alumni from this course have gone on to manage artists, launch independent marketing agencies, and even work for Topspin itself.

The course is chock-full of vital information, but what really makes it unique is the interaction that happens between students as they watch each other build real online stores, engage in creative acquisition campaigns, and create actionable full fledged marketing plans. The peer-to-peer feedback, coupled with professional guidance from the instructors, provides a rich, collaborative learning environment. Graduates finish the class with a solid plan of action and the momentum to achieve their goals.

Online Music Marketing with Topspin runs four times a year. Terms begin on the following dates:
• Jun 27, 2011
• Sep 26, 2011
• Jan 9, 2012
• Apr 2, 2012
• Jun 25, 2012

Click here to enroll or learn more.