Topspin™

Topspin and Berkleemusic.com, the online continuing education division of Berklee College of Music, have an exclusive partnership to develop online music courses designed to teach artists, managers and labels on effective use of the Topspin platform to market music and develop fan relationships. The first online course, entitled “Marketing your Music with Topspin”, will be released in September 2009, with course enrollment beginning in July 2009.

In “Marketing your Music with Topspin”, students will learn to market and promote their music using the Topspin direct-to-fan software. The course takes an in-depth look at the unique Topspin marketing, management and content distribution platform, and covers all aspects of the software including fan acquisition and relationship management tools, widget publishing, content management, packaging and promotion, and more.

All lessons throughout this course are supported with a solid foundation of online and offline marketing techniques, including best practices with social media, branding considerations, tips on building and supporting a fan base, effective communication strategies, alternative revenue options, connecting with new media outlets, and integrating physical marketing into your overall campaign. All lessons are also supported with video tutorials on how to use Topspin, as well as interviews with industry experts. By the end of the course, students will have mastered the intricacies of the Topspin platform, and have a solid understanding of the online, offline, and community building marketing techniques essential to an effective music release.

Artists, managers and labels interested in learning more about the “Marketing your Music with Topspin” online course can visit www.berkleemusic.com/welcome/topspin.